BMW - That Feeling
Directed by Steve Green - Cawley/Nea - Sweet Media 2014
Composer, additional sound design.
This is a cinematic composition to accompany the new Irish campaign for the BMW 151. We really wanted to have a piece that held a great deal of weight, emotion and depth. It was also important to include both touches of light and dark, to keep a level of intrigue, and to score it as a cinematic sequence, rather than a commercial. It was also important to capture the feel of the heavy fog and overcast weather in the tone of the track.
We also wanted to bring the track right to the point of the jump, bringing the viewer to the edge, with the boy.
The track uses a string and horn combination, with a single percussive drum.